We have used our emphasis on bold messages and clear communication to successfully create brand strategies, names, and message architectures for organizations in a wide range of industries. Get in touch for more details about any of the projects summarized below.


Current is an upscale micro-unit residential project in West Palm Beach, Florida. The name and messaging reflect the project’s high-tech amenities its downtown location just steps from the ocean. Design by Asterisk.


We created a name, messaging, and brochure content for Merch, a real estate consultancy focused on retail tenant representation. Design by Asterisk.

Coda Clean

Coda Clean is a commercial cleaning service that specializes in large-scale post-construction clean-up. The new name reflects the crucial role they play at the conclusion of a high-profile construction project. Design by Bronson Ma Creative.


atCentral is The Library Foundation’s event series at Austin’s Central Library. The name emphasizes the connection to the landmark library and opens the door for distinct sub-series in the future, such as Jazz atCentral or Cooking atCentral. Design by Asterisk.


Candella is a boutique residential project in the heart of east Austin. Supported by the tagline Find Your Glow, the Candella name conveys energy, glamour, and the idea of helping residents find their own style. Design by Asterisk.

The Waller

The Waller is a new multifamily highrise on Austin’s Waller Creek at Symphony Square. The prominent site is adjacent to the new Waterloo Greenway and within Austin’s growing Innovation District. Design by Asterisk.


Developed by Asterisk, GamePlan is a return-to-work signage program that can be rapidly deployed using readily available materials and common office printers. In addition to developing the name, Content & Context created messaging for promoting the system to businesses and building owners.


Perch is a new multifamily brand for a developer creating communities of patio-style homes that sit in the highly desirable, in-demand spot between single-family rentals and traditional apartments. Design by Asterisk.

Other Projects

We have also created names and comprehensive message architectures for dozen of other projects and businesses. Scroll through the images here to see a few.