Services
Brand Strategy
A strong, relevant brand begins with a great strategy. We lead your team through the process of uncovering your organization’s values and defining what makes you different from your competitors. This process lays the foundation for the subsequent development of messaging, content, and graphics that effectively convey your strengths and reflect the desires of your audience.
Brand Audits
For existing organizations, we start with an audit of your brand’s current audience touchpoints. This can include looking at everything from digital communications and advertising to packaging, in-person interactions, and the built environment.
Stakeholder Research
We dive deep into your organization’s offerings, strengths, and challenges. This might include in-depth interviews with internal stakeholders, discussions with current and potential customers, the creation of detailed buyer personas, and a review of competitors’ brand positioning.
Positioning Frameworks
To set the stage for the future creation or enhancement of your brand, we use the results of our research and analysis to document a platform that clearly articulates your organization’s vision, values, and desired place in the market.
Services
Naming
We create names for companies, products, and places. Our highly collaborative process mixes research, creative thinking, and linguistic alchemy to create names that are relevant, memorable, and often unexpected. As part of our naming process, we provide preliminary screening for domain-name availability, trademark conflicts, and competitive concerns.
Company Names
We can help you name a new company or navigate the process of modifying or updating an existing name to reflect an evolving mission or changing times. We can also help you establish a naming architecture that allows multiple entities to exist under a parent brand.
Place Names
We create names for real estate projects ranging from multifamily developments to urban-scale mixed-use districts. Our approach looks at architecture, audience profiles, and the surrounding community to create names that are distinctive, relevant, and timeless.
Services
Messaging
A comprehensive message architecture ensures everyone tells your organization’s story the same way. This document establishes standard, brand-appropriate language and a consistent tone-of-voice for describing what you do and why you’re different. It provides the building blocks and guidelines for the development of future communication and marketing tools.
Services
Content Strategy
What are the most effective and on-brand ways to tell your story? Where does your audience get their information? And what do they want to hear? We can help you create a strategy for reaching the right people, in the right place, with the right message. This includes defining the audience, evaluating your content-production capabilities, and devising short- and long-term plans for achieving your objectives.
Services
Content Development
We work with clients to develop the full range of content needed to launch a new or repositioned brand, as well as handling the ongoing management of content initiatives designed to generate leads, nurture prospects, increase sales, or grow brand awareness.
Websites
Planning and content development for brand-focused, goal-oriented websites, from initial sitemap creation through site launch.
Marketing Collateral
Copywriting for digital and traditional advertising, brochures, and longer-form content including white papers and investor pitches.
Specialty Content
Content for applications ranging from interpretive exhibits and video scripts to live events and internal employee communications.